About Zeal

Our vision is to Create a Better World of Lottery – one that’s thrilling, fun and packed with life-changing moments. To make this happen, we create exciting, innovative products and services. We share ideas. We tap into new opportunities. We create new ways for our employees and customers to dare to dream.

ZEAL is an international group of businesses dedicated to creating exciting and entertaining online lottery experiences. As industry game changers, we provide our customers with innovative and fun consumer-facing products and tailor-made business-to-business services.

The heart of our work is our people – approximately 300 diverse and talented individuals, including software engineers, product managers, designers, and operations teams. During the past two decades, their commitment to our vision has enabled us to become one of the most influential companies in the online lottery world. Today, the ZEAL Group spans the globe and includes business units Lottovate and ZEAL Investments, as well as affiliated companies Tipp24 Services and myLotto24.

ZEAL is a publicly listed company with offices in London, Madrid and Hamburg, but we maintain the flexible approach of an enterprising start-up. We also champion a responsible approach to lottery playing and are committed to creating exceptional products that excite, delight and have a positive impact. The many great causes and charities we support include ONCE and UNICEF Norway.

"The lottery industry has not had its Airbnb or Netflix moment, yet. We want to change that."

Helmut Becker







300 (approx)


25 +

Biggest Jackpot Paid Out*

EUR 48 million

Total paid out*

EUR 1.5 billion +

Total Bets Received*

EUR 3 billion +

* Including ZEAL's minority shareholding companies Tipp24 Services Ltd. and myLotto24 Ltd.


Our strategic goals are to:

Who We Are Image

Our Businesses

At ZEAL, we believe there is a huge opportunity to tap into the $300-billion global lottery industry. With a global average of only 5% online penetration, the potential for growth in this area is massive. To take advantage of this growth opportunity, we have developed three key areas of business: Lottery Betting, Lottery Partnerships and Lottery Ventures. Together, these offer a variety of innovative and game-changing products.

"ZEAL’s financial strength and cash-generating business model, coupled with almost two decades of online lottery experience, puts it in a strong position to grow its international business."

Jonas Mattsson



myLotto24 Ltd. is an innovative business operating as a bookmaker, offering bets on the outcomes of lotteries around the world. A ZEAL-affiliated, independent company with a number of subsidiaries and affiliated companies; myLotto24 is going through an exciting period of global development and is looking for talented new team members to help shape its future.

With individual prize pay-outs of up to eight figures, myLotto24 aims to become a global leader of the online lottery betting world. A share of the company’s revenue goes directly to good causes, including those tackling homelessness and child poverty, and supporting British athletes.


Lottovate aims to create a better world through lotteries that focus on good causes, communities and connecting people. A ZEAL company, Lottovate builds, sells and operates lottery games and social consumer products, and also offers Software-as-a-Service (SaaS) and professional services.

The Lottovate business unit includes Ventura24, a lottery broker in Spain that manages the digital sales channel for the disability charity ONCE, and Lotto Network, a digital fundraising platform.

Lottovate recently launched the UNICEF-lotteriet; Norway’s first digital-only lottery in partnership with UNICEF. It also launched the world’s first experience lottery, Raffld, in the Netherlands.


ZEAL Investments supports start-up companies to develop disruptive new lottery business models, or to build new products that can be leveraged across existing lottery models.

ZEAL Investments was set up in 2016 to focus on finding the best entrepreneurial teams, as they gain traction in strategically interesting areas. The aim is to support these teams with growth capital and resources from the wider ZEAL Group. In return, ZEAL Investments expects to acquire, partner with, or learn from these companies, while gaining a financial return.

ZEAL Investments has acquired a 10% shareholding in Pick My Postcode, a 2.5% stake in Omaze and a 5% stake in Wshful.