December 13 2017

myLotto24 launches in the UK

ZEAL Group’s associated company, myLotto24, has launched in the UK.

To celebrate, Londoners were given a big fat surprise as a super-sized Spanish matador, dubbed ‘The Fat-ador’, appeared in the capital to announce that Brits can now bet on ‘El Gordo’ – the world’s biggest annual lottery taking place on Friday 22nd December.

Wearing an enhanced prosthetic fat suit, created by award-winning film prosthetics and prop makers, The Fat-ador visited several iconic London landmarks, including Tower Bridge and Millennium Bridge before protesting on Parliament Square and joining the changing of the guards at Buckingham Palace. The oversized character then fancied a spot of shopping along Oxford Street and Carnaby Street before boarding a tube at Charing Cross station to the shock and delight of passengers.

Shenaly Amin, myLotto24 Country Manager UK & Ireland, said: “Something very big, very Spanish, and very exciting is coming! El Gordo is the mother of all lotteries, and now Brits can bet for seriously life-changing prizes through myLotto24.”

Translated literally as ‘The Fat One’, El Gordo 2017 has an estimated prize pool of €2.3billion – the biggest of any national lottery. The El Gordo lottery first took place in Cádiz in 1812 and has taken place every year since, even continuing through Spain’s civil war between 1936 and 1939.

The El Gordo lottery allows users to purchase ‘shares’ of any five-digit number between 00001 and 99999 – this means that any number can be owned in its entirety by an individual or split between multiple people.

Visit www.mylotto24.co.uk for more information.

Leave a Reply