Zeal Group

The global ZEAL Group is made up of many different brands. It includes companies (such as Lottovate), affiliated companies (such as myLotto24), business units (such as ZEAL Investments) and online platforms (such as Tipp24). Together, they cover the three key areas of ZEAL’s work: Lottery Betting, Lottery Partnerships and Lottery Ventures.

Lottery
Betting

ZEAL’s work in the area of lottery betting takes place within myLotto24, an independently organised sub-group of affiliated companies, in which ZEAL holds equity interest. Brands within myLotto24 include technology companies (such as Smartgames Technologies), betting intermediate companies (such as Tipp24 Services, in which myLotto24 holds equity interest) and business units (such as myLotto24 Hedging Service).

MyLotto 24 Hedging logo

myLotto24 Hedging Service is a business unit of myLotto24, working with business-to-business clients in the lottery betting space.

Tipp 24 Services logo

Tipp24 Services offers lottery-betting products to consumers. It is a betting intermediate company in which myLotto24 holds equity interest.

Smart Games logo

Smartgames Technologies is a myLotto24 company that delivers innovative technology solutions to leading lottery businesses.

Lottery
Ventures

In 2016, ZEAL set up the business unit ZEAL Investments to establish strategic partnerships and invest in new lottery products and services developed by promising start-ups.

"All of the ZEAL business units strive to build products and technology that will disrupt the lottery industry, and bring better products and experiences to lottery players around the world."

Susan Standiford

CTO, ZEAL